STOREFRONT ENGINEERING
Brand-led storefronts engineered for speed, clarity, and conversion—not template lookalikes.
The problem
Generic themes flatten your brand and leave money on the table at every step of the funnel.
What we do
We design and build custom storefronts—from theme architecture to headless setups—around how your customers actually browse, decide, and buy.
From the Journal
Shopify's Automatic Early Hints Explained
Shopify now scans generated HTML to auto-detect render-blocking files and preload them via Early Hints, beating hand-authored preload hints at scale.
What Shopify Canvas Can’t Do Yet — A Checklist
Shopify's Canvas launched without app blocks, Theme Store themes, Markets, rollouts, or translations. Here's what that means before you say yes to a client.
Shopify's Section Rendering API: The Null-in-200 Trap
Shopify's Section Rendering API caps requests at five sections and can return a failed section as null inside an HTTP 200 — here's how to handle both correctly.
$./start-project.sh
READY TO BUILD
WHAT'S NEXT?
Tell us where you are and where you want to go. We'll help you choose the right path—storefront, system, product, or a focused growth sprint.