The problem

Generic themes flatten your brand and leave money on the table at every step of the funnel.

What we do

We design and build custom storefronts—from theme architecture to headless setups—around how your customers actually browse, decide, and buy.

You leave with

• Custom theme or headless storefront
• Design system & component library
• CMS / metafield structure
• Handover & editor documentation

Stack

• Liquid
• Storefront APIs
• React
• TypeScript

The problem

Your operation has edge cases, compliance needs, or workflows no public app was designed to handle.

What we do

We ship embedded and public apps—admin extensions, backends, billing, and ops tooling—with the same engineering bar we hold for our own products.

You leave with

• Embedded admin experience
• Webhooks & background jobs
• Billing integration
• App Store submission support

Stack

• App Bridge
• GraphQL Admin API
• Node.js
• PostgreSQL

The problem

Traffic arrives. Friction, slow pages, and unclear journeys quietly turn intent into bounce.

What we do

We audit the path from landing to checkout—Core Web Vitals, content hierarchy, mobile UX, and checkout friction—then ship fixes you can measure.

You leave with

• Performance & UX audit
• Prioritized roadmap
• Implementation sprints
• Analytics & measurement setup

Stack

• Web Vitals
• Liquid
• Analytics
• A/B tooling

The problem

When systems disagree on inventory, orders, or customers, teams waste hours reconciling instead of selling.

What we do

We design observable data flows with clear ownership, retries, and monitoring—so commerce stays in sync with the rest of the business.

You leave with

• Integration architecture
• Sync services & APIs
• Error handling & retries
• Monitoring & runbooks

Stack

• GraphQL
• REST
• Webhooks
• Node.js

The problem

Teams scale by adding headcount to manual processes that should have been designed out of the system.

What we do

We map the real operational path, then replace brittle steps with automated, auditable processes your team can trust.

You leave with

• Workflow mapping
• Automation services
• Alerting & exception handling
• Operational documentation

Stack

• Flow
• Functions
• Node.js
• AI

The problem

Enterprise requirements—B2B, markets, checkout control, uptime—outgrow a standard build long before the brand is ready.

What we do

We architect Plus-grade commerce: checkout extensibility, market strategy, B2B setup, and systems that hold up under real volume.

You leave with

• Checkout extensibility
• Multi-market architecture
• B2B / wholesale setup
• Scalability review

Stack

• Shopify Plus
• Checkout UI Extensions
• Functions
• GraphQL