CONVERSION & PERFORMANCE
Find where the funnel leaks—then fix UX, speed, and merchandising with a clear, prioritized plan.
The problem
Traffic arrives. Friction, slow pages, and unclear journeys quietly turn intent into bounce.
What we do
We audit the path from landing to checkout—Core Web Vitals, content hierarchy, mobile UX, and checkout friction—then ship fixes you can measure.
From the Journal
Shopify's Automatic Early Hints Explained
Shopify now scans generated HTML to auto-detect render-blocking files and preload them via Early Hints, beating hand-authored preload hints at scale.
Google's video_link Attribute: The Real Requirements
Google's video_link attribute has strict format and crawlability rules. Miss them and Google silently declines to serve your product video.
Shop Pay Installments' 24-Month Terms Have a 6-Month Catch
Shop Pay Installments advertises 24-month terms and strong lift numbers. Here's exactly what Shopify's own eligibility gate and footnotes say.
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READY TO BUILD
WHAT'S NEXT?
Tell us where you are and where you want to go. We'll help you choose the right path—storefront, system, product, or a focused growth sprint.